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Download e-book for iPad: An overview and analysis of strategic alliances on the by Nina Rakowski,Martin Patz

By Nina Rakowski,Martin Patz

Seminar paper from the yr 2007 within the topic company economics - advertising, company conversation, CRM, industry examine, Social Media, grade: 58%, collage of Lincoln (Faculty of industrial & Law), path: foreign business plan, 28 entries within the bibliography, language: English, summary: [...] there are numerous forms of partnerships like joint ventures, consortia, licensing,
networks and strategic alliances. For a close research this paintings concentrates on strategic
alliances. to provide an perception at the subject this paintings analyses the alliences among the automobile brands Nissan and Renault and Renault and Volvo. those partnerships are
examples of alliance’s luck and failure. at the foundation of those examples this work
illustrates the resources of alliance formation and the way alliances may be able to create competive
advantage but in addition the explanations why such a lot of alliances fail. ahead of the case experiences of the
above pointed out businesses could be mentioned this paintings explains the resources of alliance
formation on a theoretical basis.

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An overview and analysis of strategic alliances on the example of the car manufacturer Renault: A story of success and failure by Nina Rakowski,Martin Patz


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